Simon Aderinlola

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GM - Content & Innovation | Airtel Nigeria

In the past 17 years, Simon’s career spanned Sales, Internet/VOIP, mobile Value-added-services & mobile payments. Simon has set up businesses in Nigeria that ranged from selling on behalf of Bridgestone, Dunlop & Goodyear through to bringing multinational companies such as Phoneserve(UK) into Nigeria for VOIP telephony. Simon has also provided on-the-ground support to companies such as Chocosen, Cadbury-Schweppes, Worldspace and Procter & Gamble. He has also worked in Ghana and Benin. Simon co-founded 3WC, a value added services provider that provided services to all 4 GSM operators in Nigeria - MTN, Airtel, Globacom and 9mobile - commencing West African expansion in 2007. In 2010, 3WC found an opportunity to provide support to mobile money providers newly licensed under the Central Bank of Nigeria’s Mobile Money Framework. This included technical services and business support to various operators. Simon pulled a management team together that selected agents, ensured document collection & management, cash collection & management, fraud detection & prevention, marketing material disbursement as well as training and continuous assessment of the agent network across 6 states in Nigeria for two mobile money licensees including Monitise MM Nigeria and Paymee. In 2012, he moved on from being Group CEO (Nigeria-Ghana-Benin) of 3WC to be the Co-Founder & National Coordinating Consultant of the industry group for all mVAS providers in Nigeria (WASPA-Nigeria Gte). He co-founded Rervbox (Nigeria; UK) in January 2013, consulted for 2 VAS firms and a MobileMoney/Agency-Banking concern. The same year, he and a few friends built and scaled BeyondBranches, an agency banking concern bought by the Interswitch Group in 2015. He is presently GM – Content and innovation for Airtel Nigeria, responsible for 10% of the Telco’s gross revenues.