Public broadcasters in general continue to dominate the national FTA TV market, but are facing many challenges caused by the entry of private television, the continuous development of pay TV, and the need to adapt to digital.  Panelists will discuss in particular the following :

• How has public and private broadcaster positioned itself within the new media environment ?
• Arrival of commercial TV, challenge or cohabitation ?
• Mobile TV, apps, OTT?

FTTH is booming in South Africa, a first on the continent.  This creates obvious opportunities for content providers, 3 play operators, TV channels and OTTs to be finally distributed in South Africa !

• Producing African content according to international standards
• Exporting African content in the digital age
• Viable OTT services for the African diaspora?

Although in many African countries FTA TV digitalization has gone nowhere so far, in some others, terrestrial & satellite digital satellite TV is a real success.

Mobile Money is extremely important in Africa and for pay TV & OTTs alike. This session will discuss the state of African mobile money market and the implications for Pay TV & digital content providers.

Mobile operators are very powerful, yet they have hardly started to create a significant presence in TV & Video.  With the rise of 4G smartphone penetration, this is starting to happen.

• Challenges for mobile operators to add TV and Video offer?
• Business model: Freemium, Subscription base, Pay per view?
• Constraint in acquiring quality content for international distribution

From Pay TV to Digital: the session will address key questions like the strategies behind the acquisition of iflix by Econet Media, the content acquisition strategies and the monetization process.

The African TV advertising market is still very much underdeveloped, compared to the rest of the world.  The session will examine the issue from the point of the view of the advertisers.

TV broadcasters and content providers are developing their presence on Youtube and other online platforms. Panellists will discuss the actual situation and challenges for TV and content providers.

With the migration from analogue to digital technologies, we are now witnessing new players entering the TV landscape to complement and compete with existing operators.  

• Capitalising on the opportunity around live social TV?
• What is the impact of social media for TV broadcasters in Africa and how to use them?
• What potential do advertisers see in social media’s role around television?