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08:30 - 09:00 | 30 mins
Registration
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09:00 - 09:05 | 5 mins
Welcoming Address
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09:05 - 09:15 | 10 mins
Industry Overview
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09:15 - 09:35 | 20 mins
One to One Session
Speaker: Helene Miasuekama Kiese, General Director – Telenum Ivory Coast (Canal+)
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09:35 - 10:15 | 40 mins
Building a resilient African FTA industry
- What type of content should producers provide?
- What are advertisers looking for?
- What does the research tell us about what the audiences need?
- What does the FTA broadcasters need in terms of ideas and approach?
Moderated by: Tamima Ibrahim, Head of Content Switch TV – Switch Media
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10:15 - 10:35 | 20 mins
One to One Session
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10:35 - 11:05 | 30 mins
Coffee Break
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11:05 - 11:45 | 40 mins
Africa’s booming music streaming industry
- The African music sector: current trends and potential
- The emergence of local streaming services versus international platforms
- How to tackle high piracy and poor enforcement of copyright
Moderated by: Eddy Micah Jr, Broadcast Journalist – Deutsche Welle
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11:45 - 12:05 | 20 mins
One to One Session
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12:05 - 12:25 | 20 mins
One to One Session
Speaker: Andy Wang, Managing Director – East Africa – StarTimes
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12:30 - 13:30 | 60 mins
Lunch
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12:30 - 13:30 | 60 mins
VIP Lunch (Upon Invitation)
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13:30 - 14:15 | 45 mins
Shifting TV viewing habits and usage of multiple devices: how to adapt to that reality?
- How can the TV still be relevant in a tablet and smartphone age?
- Diversification of TV: introduction of multi-platform to attract young audience
- The breakthrough of wearable screens: impact on traditional TV
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14:15 - 14:35 | 20 mins
One to One Session
Speaker: Paul Marszalek, Office of Business Development – United States Agency for Global Media
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14:35 - 15:20 | 45 mins
Eco Africa: Co-production program between Deutsche Welle and African TV Partners
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15:20 - 15:40 | 20 mins
One to One Session
Speaker: Susan Mulikita, CEO – Liquid Telecom Zambia
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16:00 - 18:00
Networking Activities (Upon invitation)
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18:00 - 19:00
Cocktail
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19:00
Gala Dinner
