Wednesday 29th April

    Day

  • DAY 1
  • Networking Activities
  • One-to-One Sessions
  • Panel Discussions
  • Others

  • 08:30 - 09:00 | 30 mins

    Registration  

  • 09:00 - 09:05 | 5 mins

    Welcoming Address  

  • 09:05 - 09:15 | 10 mins

    Industry Overview  

  • 09:15 - 09:35 | 20 mins

    One to One Session  

  • 09:35 - 10:15 | 40 mins

    Building a resilient African FTA industry  

    • What type of content should producers provide?
    • What are advertisers looking for?
    • What does the research tell us about what the audiences need?
    • What does the FTA broadcasters need in terms of ideas and approach?
  • 10:15 - 10:35 | 20 mins

    One to One Session  

  • 10:35 - 11:05 | 30 mins

    Coffee Break  

  • 11:05 - 11:45 | 40 mins

    Mobile operators going OTT: format & business model  

    • Opportunity to add TV and video content
    • What format? Short? Long? 
    • Business model: Freemium, Subscription base, Pay per view?
  • 11:45 - 12:25 | 40 mins

    Integration of mobile money solutions for OTT and Pay Tv operators  

    • What are the innovative payment models mobile operators can bring to OTT and Pay TV?
    • Pay per view and monthly subscription models
    • How mobile money platform can help operators to increase their subscribers through advertising?
  • 12:30 - 13:30 | 60 mins

    Lunch  

  • 12:30 - 13:30 | 60 mins

    VIP Lunch (Upon Invitation)  

  • 13:30 - 14:10 | 40 mins

    Shifting TV viewing habits and usage of multiple devices: how to adapt to that reality?  

    • How can the TV still be relevant in a tablet and smartphone age?
    • Diversification of TV: introduction of multi-platform to attract young audience
    • The breakthrough of wearable screens: impact on traditional TV
  • 14:10 - 14:30 | 20 mins

    One to One Session  

  • 14:30 - 14:50 | 20 mins

    One to One Session  

  • 14:50 - 15:30 | 40 mins

    How can international TV channels reach Africans?  

    • Adapting international content to Africa
    • Threat from homegrown content
    • Collaboration and partnership with locals
  • 15:30 - 16:00 | 30 mins

    Monetisation of African sports content  

    • What are the sports content consumption dynamics?
    • How are content owners building value in their brand?
    • Can local leagues build on international sporting events?
    • Engaging fans on social platforms
  • 16:15 - 18:00

    Networking Activities (Upon invitation)  

  • 18:00

    Welcome Cocktail & Dinner Buffet