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Dataxis

Monday 29 March

10:00 - 10:05 SAST | 5 mins

Welcoming address & Day 1 overview

10:05 - 10:50 SAST | 45 mins
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Africa’s booming music streaming industry

  • The African music sector: current trends and potential
  • The emergence of local streaming services versus international platforms
  • How to tackle high piracy and poor enforcement of copyright

10:50 - 11:20 SAST | 30 mins

Break & Networking

11:20 - 11:40 SAST | 20 mins
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One-to-one session

11:40 - 12:10 SAST | 30 mins

Break & Networking

12:10 - 12:55 SAST | 45 mins
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Building a resilient African FTA industry

  • What type of content should producers provide?
  • What are advertisers looking for?
  • What does the research tell us about what the audiences need?
  • What do the FTA broadcasters need in terms of ideas and approach?

12:55 - 13:55 SAST | 60 mins

Break & Networking

13:55 - 14:15 SAST | 20 mins
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One-to-one session

14:15 - 14:45 SAST | 30 mins

Break & Networking

14:45 - 15:30 SAST | 45 mins
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Shifting TV viewing habits and usage of multiple devices: how to adapt to that reality?

  • How can the TV still be relevant on a tablet and smartphone age?
  • Diversification of TV: introduction of multi-platform to attract young audience
  • The breakthrough of wearable screens: impact on traditional TV

15:30 - 16:00 SAST | 30 mins

Break & Networking

16:00 - 16:45 | 45 mins
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Mobile Money: Integration of payment for Pay TV & OTT

  • State of African mobile money market
  • Implications for pay TV & digital content providers
  • What  innovative mobile payment solutions can be applied to the African context?

16:50 - 17:00 | 10 mins

End of Day One