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08:30 - 09:00 | 30 mins
Registration
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09:00 - 09:05 | 5 mins
Welcoming Address
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09:05 - 09:15 | 10 mins
Industry Overview
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09:15 - 09:35 | 20 mins
One to One Session
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09:35 - 10:15 | 40 mins
Building a resilient African FTA industry
- What type of content should producers provide?
- What are advertisers looking for?
- What does the research tell us about what the audiences need?
- What does the FTA broadcasters need in terms of ideas and approach?
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10:15 - 10:35 | 20 mins
One to One Session
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10:35 - 11:05 | 30 mins
Coffee Break
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11:05 - 11:45 | 40 mins
Africa’s booming music streaming industry
- The African music sector: current trends and potential
- The emergence of local streaming services versus international platforms
- How to tackle high piracy and poor enforcement of copyright
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11:45 - 12:25 | 40 mins
Integration of mobile money solutions for OTT and Pay Tv operators
- What are the innovative payment models mobile operators can bring to OTT and Pay TV?
- Pay per view and monthly subscription models
- How mobile money platform can help operators to increase their subscribers through advertising?
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12:30 - 13:30 | 60 mins
Lunch
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12:30 - 13:30 | 60 mins
VIP Lunch (Upon Invitation)
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13:30 - 14:10 | 40 mins
Shifting TV viewing habits and usage of multiple devices: how to adapt to that reality?
- How can the TV still be relevant in a tablet and smartphone age?
- Diversification of TV: introduction of multi-platform to attract young audience
- The breakthrough of wearable screens: impact on traditional TV
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14:10 - 14:30 | 20 mins
One to One Session
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14:30 - 14:50 | 20 mins
One to One Session
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14:50 - 15:30 | 40 mins
How can international TV channels reach Africans?
- Adapting international content to Africa
- Threat from homegrown content
- Collaboration and partnership with locals
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15:30 - 16:00 | 30 mins
Monetisation of African sports content
- What are the sports content consumption dynamics?
- How are content owners building value in their brand?
- Can local leagues build on international sporting events?
- Engaging fans on social platforms
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16:15 - 18:00
Networking Activities (Upon invitation)
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18:00
Welcome Cocktail & Dinner Buffet
