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08:30 - 09:00 | 30 mins
Registration
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09:00 - 09:20 | 20 mins
One to One Session – Azam Media Group
Speaker: Tido Mhando, CEO – Azam Media Group
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09:20 - 10:05 | 45 mins
The public broadcasters of the future
- Challenges and opportunities faced by public FTA: what next?
- Classification of content and its relevance
- How e-content platform will generate revenues and transform public broadcasting?
Moderated by: Eddy Micah Jr, Broadcast Journalist – Deutsche Welle
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10:05 - 10:20 | 20 mins
One to One Session – moTV
Speakers:
Jan Macku, VP Sales & Business Development – moTV & Iga Mubarak Agaba, Regional Sales Director Africa – moTV -
10:30 - 11:00 | 30 mins
Coffee Break
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11:00 - 11:45 | 45 mins
Telco strategy to deliver content: format & business model
- Opportunity to add TV and video content
- What format? Short? Long?
- Business model: Freemium, Subscription base, Pay per view?
Moderated by: Eddy Micah Jr, Broadcast Journalist – Deutsche Welle
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11:45 - 12:05 | 20 mins
One to One Session
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12:05 - 12:25 | 20 mins
One to One Session
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12:30 - 13:30 | 60 mins
Lunch
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12:30 - 13:30 | 60 mins
VIP Lunch (Upon Invitation)
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13:30 - 14:10 | 40 mins
Case Study: How can Telco and OTT platforms best collaborate in Africa?
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14:10 - 14:55 | 45 mins
TV and OTT advertising: how can brands target its consumers?
- State of TV and OTT market in Africa
- What impacts will the evolution of TV and OTT have on advertising in Africa?
- Opportunities for brands: Interactive videos, Sponsoring content and original content
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14:55 - 15:40 | 45 mins
Dynamics of offering original local content on OTT platform
- Producing African content according to international standards
- Exporting African content in the digital age
- Viable OTT services for the African diaspora
Moderated by: Jane Kasumba – Television Broadcaster
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16:00 - 18:00
Networking Activities (Upon invitation)
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18:00
Closing Cocktail & Dinner
