Thursday 23rd September 2020

    Day

  • DAY 2
  • Networking Activities
  • One-to-One Sessions
  • Panel Discussions
  • Others

  • 08:30 - 09:00 | 30 mins

    Registration  

  • 09:00 - 09:20 | 20 mins

    One to One Session – Azam Media Group  

    Speaker: Tido Mhando, CEO – Azam Media Group

  • 09:20 - 10:05 | 45 mins

    The public broadcasters of the future  

    • Challenges and opportunities faced by public FTA: what next?
    • Classification of content and its relevance
    • How e-content platform will generate revenues and transform public broadcasting?

     

    Moderated by: Eddy Micah Jr, Broadcast Journalist – Deutsche Welle

  • 10:05 - 10:20 | 20 mins

    One to One Session – moTV  

    Speakers:
    Jan Macku, VP Sales & Business Development – moTV & Iga Mubarak Agaba, Regional Sales Director Africa – moTV

  • 10:30 - 11:00 | 30 mins

    Coffee Break  

  • 11:00 - 11:45 | 45 mins

    Telco strategy to deliver content: format & business model  

    • Opportunity to add TV and video content
    • What format? Short? Long? 
    • Business model: Freemium, Subscription base, Pay per view?

     

    Moderated by: Eddy Micah Jr, Broadcast Journalist – Deutsche Welle

  • 11:45 - 12:05 | 20 mins

    One to One Session  

  • 12:05 - 12:25 | 20 mins

    One to One Session  

  • 12:30 - 13:30 | 60 mins

    Lunch  

  • 12:30 - 13:30 | 60 mins

    VIP Lunch (Upon Invitation)  

  • 13:30 - 14:10 | 40 mins

    Case Study: How can Telco and OTT platforms best collaborate in Africa?  

  • 14:10 - 14:55 | 45 mins

    TV and OTT advertising: how can brands target its consumers?  

    • State of TV and OTT market in Africa
    • What impacts will the evolution of TV and OTT have on advertising in Africa?  
    • Opportunities for brands: Interactive videos, Sponsoring content and original content
  • 14:55 - 15:40 | 45 mins

    Dynamics of offering original local content on OTT platform  

    • Producing African content according to international standards
    • Exporting African content in the digital age 
    • Viable OTT services for the African diaspora

     

    Moderated by: Jane Kasumba – Television Broadcaster

  • 16:00 - 18:00

    Networking Activities (Upon invitation)  

  • 18:00

    Closing Cocktail & Dinner