Friday May 4th

    Day

  • DAY 2
  • Networking Activities
  • One-to-One Sessions
  • Panel Discussions
  • Others

  • Welcoming Coffee

    08:30 - 09:00
  • One-to-One Session

    09:00 - 09:25

    MTN video strategy across their 22 operations in the Middle-East and Africa

  • One-to-One Session

    09:30 - 10:00

    WeTek

  • Building a ‘World Class’ African film and content industry

    10:00 - 10:45 | Panel Discussion
    • What challenges exist within African content industry?
    • How to make African cinema and content industry  world class?
    • Importance of Co-Productions in Africa  
    • Monetizing content across multiple platforms
  • Coffee Break

    10:45 - 11:15
  • One-to-One Session

    11:15 - 11:35

    Inview

    Driving the digital economy in Africa

  • One-to-One Session

    11:35 - 11:55

    EBC – Ethiopian Broadcasting Corporation

    The media and broadcast industry in Ethiopia is changing with the arrival of digitalisation and new players. The public broadcaster, the Ethiopian Broadcasting Corporation is adapting to changes to respond to the competitive TV landscape.

  • One-to-One Session

    11:55 - 12:15

    Safaricom business activities in Kenya

  • Lunch

    12:15 - 13:15
  • Private FTAs expansion in Africa

    13:15 - 14:00 | Panel Discussion
    • Scope for FTA development in Africa
    • What are the opportunities and challenges
    • Local content monetisation
  • The rise of social media influencer in the African TV landscape

    14:00 - 14:45 | Panel Discussion
    • What are the most effective strategies today for working with influencers?
    • Why are brands so focused on them?
    • Boosting revenue with influencer advertising on social media
  • Closing speech

    14:45 - 14:50
  • Break

    14:50 - 17:00
  • Departure to Chamarel Rhumery for all guests

    17:00
  • Rhumery visit and Cocktail

    18:00 - 19:30

    Hosted by

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  • Dinner at Chamarel Rhumery

    19:30 - 21:00

    Evening set on with sumptuous 4-course menu specially elaborated by the chef

    Hosted by

    cOTE ouest 180×120
  • Closing party

    21:00 - 00:00