Friday May 4th – TEST AGENDA

    Day

  • DAY 2
  • Networking Activities
  • One-to-One Sessions
  • Panel Discussions
  • Others

  • 08:30 - 09:00

    Welcoming Coffee  

  • 09:00 - 09:25

    One-to-One Session  

    MTN video strategy across their 22 operations in the Middle-East and Africa

  • 09:30 - 10:00

    One-to-One Session  

    WeTek

  • 10:00 - 10:45

    Building a ‘World Class’ African film and content industry  

    • What challenges exist within African content industry?
    • How to make African cinema and content industry  world class?
    • Importance of Co-Productions in Africa  
    • Monetizing content across multiple platforms
  • 10:45 - 11:15

    Coffee Break  

  • 11:15 - 11:35

    One-to-One Session  

    Inview

    Driving the digital economy in Africa

  • 11:35 - 11:55

    One-to-One Session  

    EBC – Ethiopian Broadcasting Corporation

    The media and broadcast industry in Ethiopia is changing with the arrival of digitalisation and new players. The public broadcaster, the Ethiopian Broadcasting Corporation is adapting to changes to respond to the competitive TV landscape.

  • 11:55 - 12:15

    One-to-One Session  

    Safaricom business activities in Kenya

  • 12:15 - 13:15

    Lunch  

  • 13:15 - 14:00

    Private FTAs expansion in Africa  

    • Scope for FTA development in Africa
    • What are the opportunities and challenges
    • Local content monetisation
  • 14:00 - 14:45

    The rise of social media influencer in the African TV landscape  

    • What are the most effective strategies today for working with influencers?
    • Why are brands so focused on them?
    • Boosting revenue with influencer advertising on social media
  • 14:45 - 14:50

    Closing speech  

  • 14:50 - 17:00

    Break  

  • 17:00

    Departure to Chamarel Rhumery for all guests  

  • 18:00 - 19:30

    Rhumery visit and Cocktail  

    Hosted by

    tivo-150×150
  • 19:30 - 21:00

    Dinner at Chamarel Rhumery  

    Evening set on with sumptuous 4-course menu specially elaborated by the chef

    Hosted by

    cOTE ouest 180×120
  • 21:00 - 00:00

    Closing party